At the Lagos Business of Film Summit, veteran director Kunle Afolayan revealed why he stepped back from cinema releases, describing promotional tours as exhausting and dismissing box office races. He cited theatres taking 40-50% of gross, leaving filmmakers with slim profits.
Funke Akindele, who recently celebrated a record-breaking ₦1 billion hit with A Tribe Called Judah, responded on Instagram, encouraging Afolayan to forge his own path without jealousy and to hire support for promotional efforts.
The exchange sparked fan debate, with some seeing Akindele’s post as shade and others as praise for her stamina.
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